IOT, DATA & MARKETERS: THE BEGINNING OF A BEAUTIFUL FRIENDSHIP

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Marketing is without question moving in a more personalized direction. Data-driven decisions are guiding firms to meet customers where and in the manner they choose, as according to a recent Ascend2 survey 70 percent of marketing experts surveyed view personalization as the most important tools for data driven marketing. Data is mission critical to the personalization process, and following ‘Sutton’s Law,’ the obvious place we know with no shortage of data is the Internet of Things (IoT).

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