Conferences are about two things: learning and doing business. At many conferences, however the learning component is pretty amorphous. You take notes or gather slides from sessions, and get inspired by keynote speakers, but what you want is something you can take home, put up on the wall and brag about to your boss. Enter […]

In my previous gig, I was the editor of a publication that covered the event marketing industry and in my more than five years immersed in the world of marketing, events and tradeshows every single bit of research and reporting I did on the subject pointed toward one truth: the power of an event is […]